Whitney Biltz

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125 S Clark St

Chicago, IL, 60603

United States


SpotHero is the nation’s leading parking reservation service, as measured by cars parked, live facilities, and app downloads. Launched in 2011, SpotHero empowers drivers with easy, affordable parking at 2,500 garages, lots, and valets across the U.S.

ChicagoNew York CityWashington DCBaltimoreBostonMilwaukeeNewarkDenverPhiladelphiaMinneapolisNew OrleansSan FranciscoOaklandLos AngelesSeattleSeattle

Our top-rated, free app lets you find, book, and navigate to spots from wherever you are.

iPhone Parking AppAndroid Parking App


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SpotHero moving HQ to Loop from River North

Ryan Ori – January 18th, 2017

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Chicago startup SpotHero wants to pay your parking ticket

Jonathan Smaples – December 15th, 2016

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Chicago Tribune

Get a Chicago parking ticket Wednesday? SpotHero says it'll pay it.

Amina Elahi – December 15th, 2016

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CBS Local

Spot Hero Offers To Pay Your Parking Ticket

December 15th, 2016



Mark Lawrence

Co­-Founder and CEO, SpotHero

As Co-­Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association's inaugural 40 Under 40 class in 2015.

Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.

Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.


Larry Kiss

Co-founder and Chief Technology Officer, SpotHero

Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.

Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.

Larry received a B.S. in Computer Engineering from the University of Delaware and a Master's in Electrical Engineering at the University of Colorado at Boulder.


Elissa Beckman

Head of Talent & HR, SpotHero

Elissa Beckman is Head of Talent & HR at SpotHero and focused on recruiting and growing talent at the fast-growing company. Elissa comes to SpotHero with extensive experience growing talent functions at startups. Prior to SpotHero, she was the Head of Talent Management at Avant, a Chicago-based online lending organization that has 750+ employees and has raised over $1 billion in capital. In previous roles, she was Director of People at Belly, and was formerly VP of Empowerment at PaySimple, a Denver-based online payments platform.

Elissa earned a B.A. in Psychology with minors in Business & Legal Studies at Washington University in St. Louis, and received her Masters of Science in Legal Administration at the University of Denver.


Anthony Broad-Crawford

Chief Product Officer, SpotHero

As Chief Product Officer at SpotHero, Anthony Broad­-Crawford is responsible for product strategy, focusing on product design, user research, user experience, and data science.

Previously, Anthony was Chief Technology Officer at Fooda, where he led product, design and engineering. He also held executive positions at GiveForward, StartupBus, and Within3, where he was a co­founder.

Anthony graduated with a B.S. in Computer Science from Bowling Green State University and has created nine patent-­receiving technologies.


Kristen Cho

Vice President of Marketing, SpotHero

Kristen Cho is the VP of Marketing  at SpotHero, where she oversees user acquisition and retention across digital and offline channels. Kristen’s responsibilities include leading SpotHero’s marketing strategy and execution such as search engine marketing, digital and traditional advertising, social media, content marketing, partnerships, and CRM.

Prior to SpotHero, Kristen was VP/Director of Performance Media and Search Marketing at DigitasLBi. Kristen graduated with a B.A. in Chinese and English from Williams College.

Trish 2400

Trish Lukasik

Chief Operating Officer, SpotHero

Trish Lukasik is Chief Operating Officer at SpotHero. As COO, Trish’s priority is accelerating the growth of both the B2C and B2B sides of SpotHero's parking marketplace with a focus on sales, marketing, and customer care. Lukasik comes to SpotHero from a distinguished two-decade tenure within the consumer packaged goods industry, most recently at PepsiCo. There, Trish served at the Chief Customer Officer for a $10 billion brand portfolio including Gatorade, Tropicana, Naked Juice, IZZE sparkling beverages and Quaker Foods and Snacks. Prior to PepsiCo, Lukasik also worked in finance roles at Procter and Gamble and The Coca-Cola Company.

Trish serves on the board of Sargento Foods and is active in The Chicago Network, The Executives’ Club of Chicago, The Committee of 200, The Economic Club of Chicago and is a Henry Crown Fellow of the Aspen Institute. She earned a B.S. in Finance and Economics at Miami University, where she was a Presidential Scholar, and holds an MBA from the Goizueta Business School of Emory University.


Tim Maloney

Vice President of Sales, SpotHero

Tim Maloney is Vice President of Sales at SpotHero Tim is responsible for building SpotHero’s relationships with parking operators as the leading online reservation service.

Prior to SpotHero, Tim spent the majority of his career at Propark, a national parking management and transportation services company, managing a team of over 1,100 nationwide.

Tim scaled Propark from 150 locations in 5 states to over 500 across 15 states. He was involved in both organic growth and acquisitions and led the process of buying Winpark, a national parking company founded by Hines.  As EVP of National Sales he added new business units including a transportation and courier arm that was responsible for the launch the same day delivery services, Google Shopping Express and Amazon’s Prime Now.

Tim is on the marketing committee for the Green Parking Council, and active member of both the NPA and IPI and regularly speaks at parking industry conferences.


Elan Mosbacher

Vice President of Strategy & Partnerships, SpotHero

Elan Mosbacher is Vice President of Strategy & Partnerships at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.

Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.

He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.


Jason Pinter

Vice President of Finance & Administration, SpotHero

Jason Pinter is Vice President of Finance & Administration at SpotHero where he is responsible for leading the finance, accounting, legal, human resources and administrative functions of the business. Jason is a local tech veteran and joined SpotHero in 2015 after spending 10+ years working at Chicago-based digital technology companies including Orbitz and DialogTech (formerly Ifbyphone). At Orbitz, Jason served on the core finance team for a global online travel roll-up with Cendant Corp, the subsequent breakup and sale to the Blackstone Group, and IPO of Orbitz Worldwide in 2007 for a  market cap of $1.5B.

Jason earned a B.S. in Finance from Indiana University and received his MBA from the Kellogg School of Management at Northwestern University.


Leah Potkin

Head of Customer Care, SpotHero

Leah Potkin is Head of Customer Care at SpotHero, where she oversees the support team and is focused on creating a flawless customer experience.  Leah joined SpotHero in 2013, and has built the support team from the ground up, constantly finding ways to improve operations to benefit the customer. Prior to SpotHero, Leah honed her relationship-building skills at Groupon, where she developed an appreciation for connecting with partners and customers alike.

Leah graduated with a B.A. in English from University of Michigan and is working towards her MBA from Northwestern University, Kellogg School of Management, with an expected graduation in spring 2018.